The basic concept being: One poster is cheaply produced and spread posted across designated locations, it works as a teaser and encourages people to google the phrase, wondering if it is a band/tv show etc. The phrase itself is a google-whack and produces just one hit.
Along with directing people to the website that may not have previously visited, it also illustrates the lack of information and support for endangered languages online via the blank google page. Just 10% of the world’s languages are used online.
